Two women sitting outdoors on the grass in front of a garden fence, smiling and laughing. One woman wears a lavender tank top and dark blue pants, while the other wears a pink t-shirt and a blue patterned skirt.

About Us

Story Time

The idea for It’s Giving came to Hannah when she was chatting to her husband one night.

They were talking about the “It’s giving…” phrase and Hannah mentioned that a smell that day had reminded her of being at home with her parents on a weekend morning.

She joked, “It’s giving… Sunday morning - coffee, croissant and newspaper, smells like you’ve got nowhere to be”.

It was a lightbulb moment.

What if she could recreate that in a candle?

She immediately texted Emma, who is a successful Brand Photographer, to say that she might need Emma's services if her 10-second old idea worked. Emma and Hannah's brother, Will, immediately began scheming, and voila!

It's Giving Scents was born.

Meet The Founders

Every candle is hand-poured. It's probably about time you were introduced to the humans those hands belong to!

Hannah

It's Giving was Hannah's idea and she has been the driving force behind the scents created and the vision for the business.

Mother of candles, and two gorgeous little girls, Hannah is determined to make the candle brand that puts memories at the core of every product.
A woman with dark hair tied back sits on a blue velvet sofa in a living room, wearing a lavender tank top and holding a gold candle jar with a clear glass container.

Emma

Emma is the one that took Hannah's idea and made it a reality.

The mind behind the marketing, strategy, and creative direction of It's Giving, the branding and photography are all done by her.

Although... She does only have a semi-functioning sense of smell!

scents built from our own treasured memories

Our Values

Originality

Celebrating individuality, quirks, and the little things that make us human

Nostalgia

Indulging our inner children, feeling deeply, treasuring moments

Connection

Collective memory and community, based on respect, admiration, and encouragement

Intention

Not selling anything we wouldn’t buy ourselves, creating experiences through our products

Kindness

Supporting each other and ourselves, leading with empathy

Dreamers

Tapping into our childhood wonder and belief that anything is possible

Scents

designed

for

80’s & 90’s babies

Who are the Disney adults, the elder emos, the musical enthusiasts, the gamers, the plant and pet parents.

The adults who are rediscovering the things that brought them joy when they were younger.

The Eldest daughters

The perfectionists, the people pleasers, and the fighters.

The women who are healing, and focusing on the little things that bring them comfort and soothe their inner teenager.

The empaths

The nostalgia lovers who would do anything for their family and friends.

The sensitive girlies who love to rewatch old TV shows from their twenties and films from their childhood because it feels safe and cosy.

Latest Blogs
The Story of It's Giving

The Story of It's Giving

(Written by: Hannah)You know those moments when you randomly catch a whiff of something that transports you back to a time, place or thing? You may have no idea what...
The Science of Scent and Memory

The Science of Scent and Memory

You ever get those moments where you smell something and suddenly you are back in your childhood bedroom in 1998? Our scents were painstakingly built from our own childhood memories to...

Our candle scents are be designed with memories at their core, so that every burn feels like you're reliving your best days.

Shop Our Products

Over Coffee Scented Candle

Over Coffee Scented Candle

Over Coffee Scented Candle
£30.00
£30.00